Brand and Identity development

Product positioning and launch

Corporate materials

Branding is the foundation upon which a product or service is built. It's the process of creating an identity for an inanimate entity, so that consumers unwittingly deliver a subconscious response:

A) Recognition

B) Desire

C) Acquire 

Mason Communications can help you find out just what it is that makes you different from your competition, and how that can help you live in the minds and hearts of customers long after they’ve turned the page on your print ad or changed stations after your radio spot.

Mason Communications branding services include:

RESEARCH & STRATEGY

Customer, Internal, Industry; strategic business & brand development

CORPORATE IDENTITY

Naming, Mission, Identity Package [logo, letterhead, business cards, marketing materials, signage]

POSITIONING

Develop unique selling proposition (and brand personality) that causes target customers to seek out your product or serviceDevelop and implement initial program coordinating brand attributes and re-educating employees and customers; Develop and implement brand standards book

BRAND STANDARDS

Develop and implement initial program coordinating brand attributes and re-educating employees and customers; Develop and implement brand standards book

PROGRAMS & MANAGEMENT

Manage external and internal brand communications; Develop re-invigoration program